I am one of those weird people who is attracted to base level cars and a low price. Just have to decide what I can live without in comparison to the LE. I have ruled out the XLE because it doesn't have any "must haves" beyond what the LE has. Plus top level cars usually come close to the next model up in price so hard for me not to rationalize going up to the RAV 4 if I was going to spend nearly as much.
I really think the LE will be the most popular level. It really has a lot of goodies for a mid level model.